Cassie and Julian both are buying new iPhones this week. Cassie goes to the Apple store because she wants to actually see the phone before she makes a final decision. Julian knows that he does not need to see the phone, because he just wants to update from his older version. He simply orders it online. Cassie is purchasing her phone through_____, while Julian is purchasing his through ___.
A) an indirect-marketing channel; the most efficient channel of distribution
B) the most common type of marketing channel; an indirect channel
C) a retailer; a direct-marketing channel
D) a business-to-business channel; a direct-marketing channel
E) a retail channel; an indirect-marketing channel

Question

Quizplus · Accepted Answer

Cassie is buying her phone through a retailer (the Apple store), which is a direct interaction with a physical retail location. Julian is purchasing his phone online, directly from the manufacturer or a dedicated online platform, which is considered a direct-marketing channel, bypassing physical retail stores.

Cassie and Julian Both Are Buying New IPhones This Week