Consumers receive the benefits of place utility when
A) they have to travel excessively to obtain products they want.
B) retailers remain open 24 hours a day.
C) they can stock up on products they need but not use them right away.
D) they make purchases with credit and debit cards.
E) products are available in locations where consumers want to buy them.

Question

Quizplus · Accepted Answer

Place utility refers to the convenience of the location where consumers can buy the products they want. Therefore, the benefit of place utility is received by consumers when products are available in locations where they want to buy them. Options A, B, C, and D are not related to place utility.

Consumers Receive the Benefits of Place Utility When