Dell Computers is a nationally recognized manufacturer of computers for the small business and home markets. If Dell were to order one of its wholesalers not to carry any computer products other than those made by Dell, this arrangement would be called
A) a tying contract.
B) refusal to deal.
C) a restricted sales territory.
D) a restricted channel.
E) exclusive dealing.

Question

Quizplus · Accepted Answer

The arrangement described in the question is an example of exclusive dealing, where Dell is requiring the wholesaler to only carry Dell products. This is a common practice in the industry and can have both benefits and drawbacks for both parties involved.

Dell Computers Is a Nationally Recognized Manufacturer of Computers for the Small