Multichannel distribution is characterized as
A) illegal under the Robinson-Patman Act.
B) distribution channels that typically carry exclusive products, such as Rolex watches.
C) marketing environments that are highly competitive.
D) manufacturers that forbid an intermediary to carry products of competing producers.
E) the use of a variety of marketing channels to ensure maximum distribution.

Question

Quizplus · Accepted Answer

Multichannel distribution refers to the use of a variety of marketing channels to ensure maximum distribution. This allows companies to reach a wider audience and cater to different customer preferences. It is a common strategy used in the marketing industry to improve sales and reach objectives.

Multichannel Distribution Is Characterized as