Scenario 14.1 Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
Refer to Scenario 14.1. The Liz & Co brand is sold only at JCPenney. This is an example of ____ distribution.
A) selective
B) routine
C) horizontal
D) intensive
E) exclusive

Question

Quizplus · Accepted Answer

The distribution of the Liz & Co brand at only JCPenney is an example of exclusive distribution, which involves limiting the number of intermediaries or outlets through which a product is sold.