Marketing intermediaries bridge the gap between suppliers (or producers) and buyers (or consumers).

Question

Quizplus · Accepted Answer

This statement is true. Marketing intermediaries play a crucial role in facilitating the exchange of goods and services between suppliers (producers) and buyers (consumers). These intermediaries include wholesalers, retailers, agents, brokers, and other intermediaries that help to move products from the manufacturer to the end user. They provide a variety of services, such as marketing, advertising, distribution, logistics, and customer support, to help ensure that products reach their intended audience and that buyers are satisfied with their purchases.

Marketing Intermediaries Bridge the Gap Between Suppliers (Or Producers) and Buyers