Both a manufacturers' agent and an industrial distributor may be used when the organizational marketer wishes to cover a larger geographic area but does not maintain a sales force.
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Q176: Buyers' behavior is unimportant to channel members.
Q177: A marketing channel is not the same
Q178: Marketing intermediaries bridge the gap between suppliers
Q179: Scenario 14.2 Use the following to answer
Q180: Sometimes a marketing channel is quite simple
Q182: Retailers are frequently found in business product
Q183: Agents are used in business channels for
Q184: The success or failure of a competitor's
Q185: Channel conflict is necessary to facilitate efficient
Q186: Specialty products that require service information and
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