The success or failure of a competitor's marketing channel may encourage or dissuade an organization from considering a similar approach.

Question

Quizplus · Accepted Answer

This statement is true. If a competitor's marketing channel is successful, it may motivate an organization to consider adopting a similar approach. On the other hand, if a competitor's channel is failing, it may discourage an organization from pursuing that approach.

The Success or Failure of a Competitor's Marketing Channel May