
Firms that desire to convey an exclusive image for their products may wish to limit the number of outlets available.
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Verified
Q189: Convenience products usually are distributed intensively because
Q190: The cost of a business product may
Q191: Small firms are more likely to be
Q192: Industrial distributors and their agents are typical
Q193: When higher-priced or technically complex business products
Q195: Business customers prefer to deal with producers
Q196: Channel power is an ability related to
Q197: Multichannel distribution is the use of a
Q198: Intensive distribution is appropriate for shopping products.
Q199: Some marketing channels are organized and controlled
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