Supplier ABC requires all its channel members to purchase all of its products in order to be able to purchase any of its products. This is an example of
A) refusal to deal.
B) a buying agreement.
C) channel stuffing.
D) exclusive dealing.
E) full-line forcing.

Question

Quizplus · Accepted Answer

This is an example of full-line forcing, as the supplier is requiring its channel members to purchase the entire line of products, rather than allowing them to pick and choose which products they want to carry. This can be seen as a way to increase sales of less popular products by bundling them with more popular ones, but can also be seen as limiting choice and potentially driving away some customers who do not want to be forced to buy products they don't need.

Supplier ABC Requires All Its Channel Members to Purchase All