When shopping for products, business customers often prefer to deal with _____, while consumers typically buy from _____.
A) manufacturers or channel intermediaries; retailers
B) channel captains; stores
C) online retailers; brick-and-mortar retailers
D) retailers; online retailers
E) large retailers; small retailers

Question

Quizplus · Accepted Answer

Business customers, such as retailers, often prefer to deal directly with manufacturers or channel intermediaries in order to get the best prices and build relationships. In contrast, consumers typically purchase products from retailers, which offer convenience and a variety of products in one location.

When Shopping for Products, Business Customers Often Prefer to Deal