Traditionally, Marshall's Candles has used direct sellers to distribute its products. However, it recently made the decision to allow customers to purchase candles directly from its website as well. This decision is likely to create ____________ with its independent distributors.

Question

Quizplus · Accepted Answer

Allowing customers to purchase candles directly from its website may result in channel conflict with its independent distributors as they may feel that their sales territory and customer base is being encroached upon. This conflict can arise due to differences in pricing, promotion, or delivery mechanisms, leading to a potential strain in the relationship between the manufacturer and the distributor.

Traditionally, Marshall's Candles Has Used Direct Sellers to Distribute Its