A narrow product mix with a deep product line would most likely be carried by
A) mass merchandisers.
B) supermarkets.
C) discount stores.
D) specialty retailers.
E) warehouse showrooms.

Question

Quizplus · Accepted Answer

A narrow product mix means that the store specializes in a specific category or product line. A deep product line means that the store carries a wide variety of products within that category. Specialty retailers are known for carrying a narrow but deep product line, such as sporting goods stores or jewelry stores.

A Narrow Product Mix with a Deep Product Line Would