Location is important to a retailer because
A) suppliers charge more to service stores in certain trading areas.
B) a desirable location appeals to consumers' emotions.
C) location is the major determinant of store image.
D) location determines the trading area from which the store must draw its customers.
E) convenient location is an essential customer service element.

Question

Quizplus · Accepted Answer

The location of a retailer determines the trading area from which the store must draw its customers. This is important because it directly affects the potential customer base and the competition within the area. A desirable location can also appeal to consumers' emotions and contribute to the store's image, but these factors are secondary to the impact of location on the trading area. The other options do not accurately reflect the primary importance of location to a retailer.

Location Is Important to a Retailer Because