Alex is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated, in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible?

Question

Quizplus · Accepted Answer

Location is the least flexible aspect to consider in developing a new strategic plan, as it is not easy or practical to move a retail store once it is established in a particular location. Other aspects, such as store atmosphere, scrambled merchandising, retail positioning, and store image, can be changed, improved, or adjusted more easily.

Alex Is Preparing the New Strategic Plan for a Large