The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called
A) direct marketing.
B) telemarketing.
C) remote purchasing.
D) direct-response marketing.
E) direct selling.

Question

Quizplus · Accepted Answer

Direct marketing involves reaching out to consumers through various nonpersonal media, such as telephone, mail, or the Internet, to promote products and facilitate purchases directly from the consumer.

The Use of the Telephone and Other Nonpersonal Media to Introduce