Norah operates an upscale shop that does both pet grooming and human manicures and pedicures. She is reaching a market segment with people who place great value on their dogs and are concerned with their own appearance, yet pressed for time. No other businesses meet the needs of these consumers. Which strategic issue in retailing does Norah appear to have addressed?
A) Store image
B) Location
C) The wheel of retailing
D) Retail positioning
E) Scrambled merchandising

Question

Quizplus · Accepted Answer

Norah appears to have addressed the strategic issue of retail positioning, as she has identified and targeted a unique market segment with specific needs that are not being met by any other businesses.

Norah Operates an Upscale Shop That Does Both Pet Grooming