Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called
A) the marketing concept.
B) the wheel of retailing.
C) retail positioning.
D) targeted retailing.
E) scrambled merchandising.

Question

Quizplus · Accepted Answer

This describes the concept of retail positioning, which involves identifying an unserved or underserved market segment and developing a unique strategy to serve that segment in a distinctive way. The other options do not specifically address this concept.

Identifying an Unserved or Underserved Market Segment and Serving It