A retail strategy of managing groups of similar, often substitutable products produced by different manufacturers is called
A) category management.
B) scrambled merchandising.
C) line extensions.
D) aggregate management.
E) wheel of retailing.

Question

Quizplus · Accepted Answer

Category management is a retail strategy that involves grouping similar products produced by different manufacturers to optimize efficiency and profitability. It involves analyzing, planning, and implementing strategies to maximize sales and profits within each product category, taking into consideration factors such as pricing, promotion, and product assortment. Scrambled merchandising refers to the practice of offering unrelated products or services in the same store or department, while line extensions refer to the introduction of new products within an existing product line. Aggregate management and wheel of retailing are different retail strategies.

A Retail Strategy of Managing Groups of Similar, Often Substitutable