A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of
A) lower costs of selling.
B) easier financial transactions.
C) superior ability to demonstrate the product.
D) superior ability to offer the product at a lower price.
E) decreased cycle time.

Question

Quizplus · Accepted Answer

Television home shopping would provide a superior ability to demonstrate the product, as the retailer can visually show how the kitchen device works, highlight its features and benefits, and answer any questions or concerns the viewers may have in real-time. While online retailing may offer lower costs and decreased cycle time, it may not be as effective in demonstrating the product physically to potential customers.

A Retailer Engaged in Direct Marketing Would Probably Select Television