Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone, through the mail, or online. Chadwick's is primarily a(n)
A) online retailer.
B) direct seller.
C) catalog marketer.
D) direct-response marketer.
E) specialty retailer.

Question

Quizplus · Accepted Answer

Chadwick's primarily markets its products through a catalog, which is sent to customers through the mail. Customers can place orders through various channels, including telephone and online, making it a catalog marketer.

Chadwick's Sends Its Customers Booklets Containing Its Product Offerings and Allows