The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called
A) direct marketing.
B) direct-response marketing.
C) telemarketing.
D) personal selling.
E) direct selling.

Question

Quizplus · Accepted Answer

Direct selling involves face-to-face sales presentations to consumers either at home or workplace. This method of marketing allows for a more personalized approach and can help build relationships between the seller and the customer. Direct selling is often associated with direct sales companies that use independent distributors, also known as consultants or representatives, to sell their products directly to consumers.

The Marketing of Products to Ultimate Consumers Through Face-To-Face Sales