Pioneer promotion is most likely to be used during the ____ stage of the product life cycle.

Question

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Pioneer promotion, which involves educating consumers about a new product or category, is most effective during the introduction stage of the product life cycle. This is when consumers are not yet familiar with the product and need to be educated about its features and benefits. As the product moves into the growth stage, promotional efforts may shift toward building brand awareness and developing customer loyalty.

Pioneer Promotion Is Most Likely to Be Used During the ____