A direct-response information form found in a magazine advertisement that allows customers to send for more information has a primary objective of
A) encouraging product trial.
B) retaining loyal customers.
C) stimulating demand.
D) creating awareness.
E) identifying prospects.

Question

Quizplus · Accepted Answer

The direct-response information form is designed to identify prospects who are interested in the product or service being advertised. This allows the company to follow up with these potential customers and continue marketing to them.

A Direct-Response Information Form Found in a Magazine Advertisement That