Slow feedback, high absolute-dollar outlay, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient?
A) Advertising
B) Public relations
C) Sales management
D) Sales promotion
E) Personal selling

Question

Quizplus · Accepted Answer

Advertising often involves significant costs and can be challenging to directly link to sales outcomes, making it difficult to measure its immediate impact on sales. Additionally, feedback from advertising efforts can be slow to receive and analyze.

Slow Feedback, High Absolute-Dollar Outlay, and Difficulty in Measuring Effects