Paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation is
A) personal promotion.
B) advertising.
C) personal selling.
D) public relations.
E) individual promotion.

Question

Quizplus · Accepted Answer

Personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation is called personal selling. In personal selling, a salesperson makes direct contact with the customer to persuade them to buy a product or service through face-to-face interaction, phone calls, or video conferencing. This form of promotion provides a personalized experience for the customer, with the salesperson tailoring their approach to the customer's needs and preferences.

Paid Personal Communication That Seeks to Inform Customers and Persuade