The use of heavy advertising in the promotion mix is least likely to occur in which product life cycle stage?

Question

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Heavy advertising is used during the introduction and growth stages to create awareness and stimulate demand for new products. In the maturity stage, advertising is used to maintain market share and reinforce brand loyalty. However, in the decline stage, the focus shifts towards cost control and maximizing profits, and heavy advertising may not be effective in generating sales.

The Use of Heavy Advertising in the Promotion Mix Is