If a manufacturer decides to use a push policy to promote its products, it is most likely to focus its efforts on

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A push policy involves pushing the products through the distribution channel by focusing on intermediaries such as wholesalers and retailers. This strategy is often used when the manufacturer has limited resources for consumer advertising and promotion, and relies on channel partners to sell the product. Therefore, the manufacturer is most likely to focus its efforts on wholesalers to promote its products using a push policy.

If a Manufacturer Decides to Use a Push Policy to Promote