Which of the following are personal informal exchanges of communication that customers share with one another about products, brands, and companies?
A) Guerrilla communication
B) Word-of-mouth communication
C) Buzz marketing
D) Viral marketing
E) Conversational promotion

Question

Quizplus · Accepted Answer

Word-of-mouth communication refers to informal exchanges of communication between customers about products, brands, and companies. Guerrilla communication, buzz marketing, viral marketing, and conversational promotion may involve other forms of communication, but do not specifically refer to personal informal exchanges between customers.

Which of the Following Are Personal Informal Exchanges of Communication