A commercial for a weight-loss program that explains that the customer pays only one dollar for every pound he or she wants to lose but specifies in fine print that the cost of meals is extra exemplifies ____ advertising.
A) unfair
B) illegal
C) deceptive
D) push
E) pull

Question

Quizplus · Accepted Answer

This is an example of deceptive advertising because while the commercial emphasizes the low cost of the weight-loss program, it fails to disclose the additional cost of meals, which can significantly increase the overall cost. The fine print is not prominent enough to ensure that consumers are fully informed about the true cost of the program.

A Commercial for a Weight-Loss Program That Explains That the Customer