Fred owns a sporting goods company that has now expanded to 200 stores across the country. His main form of marketing is advertising in different magazines. In the areas of Vermont and New York, he advertises in skiing magazines. In California he advertises in surfing magazines. In Colorado and Utah, Fred advertises in magazines focused on hiking. On the other hand, Fred is also trying to get professional golfing associations to purchase some of his high-end golfing equipment. In this case, rather than advertising Fred meets with representatives from these organizations personally. Fred is most likely selecting promotion mix factors based on

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Fred is selecting his promotion mix factors based on the characteristics of the target market in each region. He is advertising in magazines that appeal to the specific interests of each region and meeting with representatives from golfing associations to promote his high-end golfing equipment. This indicates that Fred is tailoring his promotional methods to the preferences and needs of each target market.

Fred Owns a Sporting Goods Company That Has Now Expanded