You work for a company that is marketing a new line of bathing suits. These bathing suits have a unique style that differs from other bathing suits, and you want to spread awareness among consumers and spark their interest. The bathing suit will be sold in stores nationwide. Probably the best promotion mix elements to use in your integrated marketing communications strategy are

Question

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Advertising and sales promotion are the best mix elements to use in this situation, as they can reach a large audience and create excitement about the new line of bathing suits. Advertising can inform consumers about the unique style of the bathing suits and generate interest, while sales promotions such as discounts or special offers can encourage them to make a purchase. Personal selling and public relations may also be useful, but may not reach as large of an audience or generate as much excitement as advertising and sales promotions.

You Work for a Company That Is Marketing a New