Dan is responsible for developing the promotional campaign for Under Armour's new line of footwear for teens. He will be writing advertising campaign objectives that are aimed at making the target customers' attitudes more favorable toward Under Armour, which should be stated in ____ terms.
A) communication
B) sales
C) demand
D) market
E) survey

Question

Quizplus · Accepted Answer

Writing advertising campaign objectives that aim at making the target customers' attitudes more favorable toward Under Armour should be stated in communication terms, meaning that the focus is on influencing the target audience's perception and beliefs about the brand, rather than driving immediate sales or demand.

Dan Is Responsible for Developing the Promotional Campaign for Under