Steve is aware of the growth in digital media advertising, particularly to certain target markets. The use of advertising on digital devices can alienate young consumers. Steve has uncovered recent research stating that young consumers are more likely to be receptive to advertising appearing on their digital devices if the source is _____; _____ has been given, and the messages are ______.
A) known; a coupon; exciting
B) trusted; permission; relevant or entertaining
C) liked; permission; monetarily beneficial
D) trusted; a discount; exciting
E) known; a discount; humorous

Question

Quizplus · Accepted Answer

The research suggests that young consumers are more receptive to advertising on their digital devices if the source is trusted, permission has been given, and the messages are relevant or entertaining. This option is the only one that correctly matches all three criteria.

Steve Is Aware of the Growth in Digital Media Advertising