During the duration of an advertising campaign, Verizon Wireless ran television advertisements at a steady rate throughout the week and intensified its message with newspaper advertising in many major newspapers in the Sunday paper. Verizon Wireless used a(n)____ media schedule.
A) flighting
B) continuous
C) pulsing
D) alternating
E) multimedia

Question

Quizplus · Accepted Answer

Verizon Wireless used a pulsing media schedule, which means they maintained a steady level of advertising throughout the week but intensified their message during certain periods, such as on Sundays when many people read the newspaper. This approach allows for a continuous presence in the market while also increasing the impact during key times.

During the Duration of an Advertising Campaign, Verizon Wireless Ran