An evaluation performed before an advertising campaign begins is a
A) consumer exam.
B) posttest.
C) recognition test.
D) pretest.
E) recall test.

Question

Quizplus · Accepted Answer

A pretest is an evaluation done before an advertising campaign begins to get an idea of how well it will be received by the target audience. It helps to identify potential issues and allows for adjustments to be made before launching the campaign.

An Evaluation Performed Before an Advertising Campaign Begins Is a