Fruit of the Loom is launching a new advertising campaign. Within the first six months of the campaign, the media planners want the new advertisement's _____ to be 25% of the target market and the _____ to be four times.

Question

Quizplus · Accepted Answer

Reach refers to the number of people within a target audience who see an advertisement at least once. Frequency refers to the number of times those people are exposed to the advertisement. Therefore, the media planners want the reach to be 25% and the frequency to be four times, making choice A the correct answer.

Fruit of the Loom Is Launching a New Advertising Campaign