Sam works for a national sporting goods store in the marketing department. He wants to place advertisements in sports magazines that target teenagers. He notices that the sports preferences of teenagers tend to differ in different parts of the country. In one geographic area, for instance, teens are highly into skating culture. Along the coast, however, many teenagers are more interested in surf culture. Because these target markets differ, Sam should probably try to place advertisements in _________________ of magazines.

Question

Quizplus · Accepted Answer

Sam should try to place advertisements in regional issues of magazines because they will be tailored to the specific interests of teenagers in each region. This approach will likely result in higher engagement and more effective targeting of the desired audience.

Sam Works for a National Sporting Goods Store in the Marketing