Myra, who works in the marketing department at a consumer electronics firm, is part of a team assigned to develop an advertising campaign for the firm's newest electronic product. Myra and her team have decided that they will take out advertisements in certain magazines that best reach their target market. Myra will also advertise heavily on the firm's website and social media pages. Finally, they agree that they should take out 30-second television advertisements that will run for two weeks on a pulsing schedule. At what stage are Myra and her team in the development of the advertising campaign?
A) Creating the advertising platform
B) Defining the advertising objectives
C) Determining the advertising appropriation
D) Developing the media plan
E) Creating the advertising message

Question

Quizplus · Accepted Answer

Myra and her team are in the stage of developing the media plan, as they have decided on specific advertising channels and their scheduling. Creating the advertising platform involves determining the key message and overall look and feel of the campaign. Defining advertising objectives involves setting specific goals for the campaign. Determining the advertising appropriation involves deciding on the budget for the campaign. Creating the advertising message involves developing the actual content of the ads themselves.

Myra, Who Works in the Marketing Department at a Consumer