Phillip works in the public relations department of his company. He sends a news release about a new product offering to several newspapers and television stations. Phillip knows from past experience that even when the media use his news releases, they often release the information at inopportune times. They will also sometimes cut out what Phillip believes are the most important points to make the news fit. However, Phillip accepts these disadvantages because free publicity offers the advantage of
A) credibility.
B) target market awareness.
C) timeliness.
D) accuracy.
E) feasibility.

Question

Quizplus · Accepted Answer

Free publicity, such as news releases, offers the advantage of credibility because the information is disseminated by a third-party (the media) rather than directly from the company, which can make the message more trustworthy in the eyes of the public.

Phillip Works in the Public Relations Department of His Company