Domino's wants to get free publicity and be associated with a worthy cause that resonates with consumers. It wants to achieve this with relatively little investment. It should engage in
A) press conferences.
B) television advertising.
C) event sponsorship.
D) writing featured articles.
E) celebrity endorsement.

Question

Quizplus · Accepted Answer

Event sponsorship would provide an opportunity for Domino's to associate themselves with a worthy cause and gain publicity without having to make a significant investment. They can choose an event that aligns with their values and goals and provide support either through financial contributions, providing food, or volunteer support. Such events can bring in media coverage and provide exposure to potential customers who are interested in similar causes.

Domino's Wants to Get Free Publicity and Be Associated with a Worthy