Sebastian, Kevin's sales manager, points out to him that his last shopper in the housewares department didn't seem interested or involved as he explained the new food processor to her. Sebastian suggests that Kevin use a(n) ____ as part of his presentation next time.

Question

Quizplus · Accepted Answer

Sebastian is suggesting that Kevin use a demonstration as part of his presentation next time, which can be an effective way to engage customers and show them the product's features and benefits in action. It can also help the customer better understand the product and visualize how it might fit into their life. A video or information pamphlet may also be helpful, but a demonstration is specifically suggested by Sebastian in this scenario. A trial close or overcoming objections approach would be premature without first engaging the customer through effective presentation techniques like a demonstration.

Sebastian, Kevin's Sales Manager, Points Out to Him That His