Sales objectives can do all of the following except
A) serve as a deterrent both to salespeople and their clients.
B) give the sales force direction and purpose.
C) serve as a standard for evaluating salesperson performance.
D) let the sales force know what is expected of them.
E) help to control the sales force.

Question

Quizplus · Accepted Answer

Sales objectives should not serve as a deterrent to salespeople and their clients; rather, they should provide direction, purpose, and expectations for the sales force.

Sales Objectives Can Do All of the Following Except