In establishing sales promotion objectives, a marketer should always

Question

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In order to ensure that sales promotion objectives are aligned with the organization's overall objectives, a marketer should focus on setting objectives that are in line with the company's goals and priorities. This will help to ensure that sales promotion efforts are effective and contribute to the organization's success in the long term. Choosing choices A and B could be too focused on short-term gains or individual customers rather than the organization as a whole, while focusing on resellers (choice C) may not align with the company's overall goals. Choice D is not a useful approach, as being defensive can limit the effectiveness of sales promotion efforts.

In Establishing Sales Promotion Objectives, a Marketer Should Always