
Scenario 18.2
Use the following to answer the questions.
The Presto Company manufactures several types of household appliances, including blenders, waffle makers, and home deep fryers. Presto sells its products to retail stores such as Kohl's, Macy's, and JCPenney, through its own sales force. Kerry Wilson is one of Presto's salespeople, and is responsible for stores headquartered in Region 1 of the United States. Kerry has just come from a monthly meeting where she has been informed about the new stovetop grill that will be part of next season's lineup. Presto's marketing department has developed a promotional plan for the new grill and outlined that plan for the sales staff in the meeting. The promotional plan for the next 60 days will include television commercials that demonstrate the new grill, in-store rebates, and a customer contest for the best grilled sandwich recipe. In addition, Kerry and other members of the sales force will be given a free grill for their own home use so they can become more familiar with the product. Presto is also offering a free trip to New York City for their staff salesperson who has the highest dollar in sales to his or her stores. To encourage the retail stores to push this product, Presto will offer the retail store a $5 discount for each grill that the store purchases after the 60-day promotion is over.
Refer to Scenario 18.2. Which of the following are consumer sales promotion methods that Presto is using for the new stovetop grill?
A) Television commercials and the customer contest
B) Television commercials and the in-store rebate
C) The customer contest and the in-store rebate
D) The sales force contest and the in-store rebate
E) The sales force contest and the customer contest
Correct Answer:
Verified
Q115: Scenario 18.2
Use the following to answer the
Q116: A dealer loader is
A) additional compensation to
Q117: When Levi's agrees to pay JCPenney for
Q118: Scenario 18.1 Use the following to answer
Q119: The preapproach is the first step in
Q121: Relationship selling is used especially in consumer
Q122: Following up involves listening to a customer's
Q123: Selection of the right type and proportion
Q124: Listening on the part of a salesperson
Q125: Current customers are sources of leads for
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents