The preapproach is the first step in the personal selling process.

Name: The preapproach is the first step in the personal selling process.
Brand: Quizplus
Rating: 4.7 (40 reviews)

Question

Quizplus · Accepted Answer

The first step in the personal selling process is typically considered to be prospecting and qualifying, where salespeople identify potential customers and assess their ability to purchase the product. The preapproach comes after this step, where the salesperson gathers information and prepares for the sales presentation.

The Preapproach Is the First Step in the Personal Selling