Ron is a sales representative for Staples. He works in a business-to-business environment trying to sell office supply products to offices. He works to build long-term associations with his customers by regularly communicating with them. He spends a long time listening to their needs and provides support after the sale. Which type of selling is Ron engaged in?

Question

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Ron is engaged in technical selling because he works to build long-term associations with his customers by regularly communicating with them, spends a long time listening to their needs, and provides support after the sale.

Ron Is a Sales Representative for Staples