John is a sales manager at IBM. He is analyzing sales reports and interviewing key personnel in his department to find out what traits and activities his most successful salespeople share in common. He also wants to determine some of the traits that unsuccessful salespeople have had so he knows what to avoid. John plans to use this to develop a set of requirements for future salespeople, as well as to be aware of potential weaknesses that could lead to failure. John is most likely performing these activities because he is

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John's activities, such as analyzing sales reports and interviewing key personnel, aim to identify the characteristics and behaviors of successful and unsuccessful salespeople. This information can be used to develop a set of requirements for future salespeople and to avoid potential weaknesses that could lead to failure, which are crucial steps in the recruiting and selecting process. Therefore, John is most likely performing these activities because he is recruiting and selecting salespeople.

John Is a Sales Manager at IBM