Marketers generally view ____ as the minimum price a product can be sold for.
A) fixed costs
B) variable costs
C) profits
D) costs
E) moderate losses

Question

Quizplus · Accepted Answer

Marketers generally view costs as the minimum price a product can be sold for. This is because the price needs to cover the costs of producing the product in order to make a profit. Fixed costs and variable costs are components of the overall cost structure of producing the product. Profits and moderate losses are not viewed as the minimum price a product can be sold for, but rather the outcome of selling the product at a certain price level.

Marketers Generally View ____ as the Minimum Price a Product