For most consumers, there is an assumed relationship between
A) price and quality.
B) value and cost.
C) internal and external reference prices.
D) value and price consciousness.
E) prestige prices and value.

Question

Quizplus · Accepted Answer

The assumed relationship between price and quality is a widely accepted concept among consumers. Many assume that higher prices equate to better quality, while lower prices indicate poorer quality. This can influence purchasing decisions, as consumers often associate higher prices with higher value and better performance.

For Most Consumers, There Is an Assumed Relationship Between